Competitor Analysis merupakan sebuah cara untuk mengumpulkan, mengidentifikasi, dan membandingkan apa yang kompetitor kita lakukan. The opportunities for any brand can include areas of improvement to increase its business. Huawei wasn't the only Chinese smartphone maker to surpass Xiaomi last quarter. Invest better with The Motley Fool. Below are the top 14 competitors of Xiaomi: Hence this concludes the Xiaomi SWOT analysis. Xiaomi, by comparison, still generates about 90% of its sales from China. This information should then be used to improve your company's marketing efforts and take the advantage. The rivals' competition put Xiaomi under pressure. The customer profiles must have some observable differences. MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals. Xiaomi Inc. Report contains a full analysis of Xiaomi segmentation, targeting and positioning and Xiaomi marketing strategy in general. Nokia Fans spend countless hours online discussing Xiaomi products on various forums, thus increasing the level of brand awareness with no extra cost for the company. Samsung Group has a huge product line i.e. These cookies will be stored in your browser only with your consent. Add company. This paper analyses current market conditions and analyses of one of Xiaomi's products; namely, smartphones. Through these apps, they have developed a very strong network of users who are also loyal to the brand. HTC 7. Founded in 1993 by brothers Tom and David Gardner, The Motley Fool helps millions of people attain financial freedom through our website, podcasts, books, newspaper column, radio show, and premium investing services. Here are the weaknesses in the Xiaomi SWOT Analysis: 1. Partnerships with telecom companies can help the brand grow, 3. Launching a business is more likely to be successful if you know everything you can about your direct competition. And all these Chinese companies are trying to capture their fair share of the international market, where Apple and Samsung are still the major players. To make the world smarter, happier, and richer. Because of this, Xiaomi has a very competitive marketing strategy and they claim that most of their customers reach them for their products information because of the hype created on social media and the power of word of mouth. Xiaomi's average media sentiment score of 0.05 beat Arelik Anonim Sirketi's score of 0.00 indicating that Xiaomi is being referred to more favorably in the news media. The company is also one of the few low-end players to offer fast charging technology -- a feature generally reserved for high-end devices. This ensures greater revenues for Xiaomi. Positioning refers to the selection of the marketing mix the most suitable for the target customer segment. Xiaomi competitor analysis. You decide to conduct a market analysis for your business. Oppo strengths. Sony 11. Most of this decline came from the company's smartphone unit, which dropped 28.5% to RMB 42.3 billion ($6.2 billion). The content on MBA Skool has been created for educational & academic purpose only. Xiaomi is earning via its network by marketing numerous goodies. Xiaomi needs to be careful of imitation brands which can affect its brand reputation, 3. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. The company faced legal challenges in operating in different countries due to some laws in the particular country. Cost advantage 4. Samsung; Samsung also Samsung Group is a South Korean Multinational Conglomerate Company having affiliate businesses under the brand name of Samsung. Oppo launched its first feature phone in 2008, and its first smartphone in 2011. ET Lenovo3. Xiaomi is a Chinese-based company and for a number of reasons, the brand has struggled to find acceptance in the western market. As of Q2 2021, its adjusted net gain increased by more than 87% YOY. The Dongguan-based company initially manufactured MP3 and MP4 players before pivoting toward mobiledevices. The companies are not associated with MBA Skool in any way.Edit the brand or add a new one to SWOT Analysis section : Contribute. IDC reports that Xiaomi's shipments in China fell 38% annually to 10.5 million during the second quarter, and that its market share declined from 16.1% to 9.5%. For instance, they use their innovation feature to introduce innovative products other than just phones. 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Access more premium companies when you subscribe to Explorer, Contact the team or request a demo to find out how our data can drive your business forward, Access in-depth analysis, premium industry data, predictive signals, and more on, Transportation, Infrastructure and Logistics, Internet of Things: Leading Disruptive Technology Companies in the World, Benchmark the company against the market with exclusive information on key competitors, GlobalData Plc 2023 | Registered Office: John Carpenter House, John Carpenter Street, London, EC4Y 0AN, UK | Registered in England No. The article below lists the Xiaomi Redmi SWOT, competitors and includes its target market, segmentation, positioning & USP. Below are the Strengths in the SWOT Analysis of Xiaomi Redmi : 1. GUANGZHOU, China Chinese smartphone maker Xiaomi was the second-largest smartphone maker in the second quarter, overtaking Apple, according to analyst firm Canalys. The company's revenue dropped 20.1% YoY to RMB 70.2 billion (or $10.3 billion) during the quarter. Making the world smarter, happier, and richer. Xiaomi's revenue is the ranked 7th among it's top 10 competitors. Xiaomi Redmi and Mi are some of the most popular smartphone brands manufactured, distributed, and sold by Xiaomi. Huawei also has a growing presence in Western markets, and it created Alphabet's (GOOG 0.23%) (GOOGL 0.33%) well-received Nexus 6P flagship phone. In Xiaomi Redmi SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. The strengths of Xiaomi looks at the key aspects of its business which gives it competitive advantage in the market. Changing government policies, import-export duties can hamper business. Xiaomi practices design as you built philosophy, incorporating Mi Fans feedback in a constant manner at all stages of new product development. MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals. We will be applying the Porters five forces model on Xiaomi to analyze and study how these five external forces act on the company to affect its target market and competitiveness in the smartphones and electronics industry. Following are the opportunities in Xiaomi SWOT Analysis: 1. By understanding Xiaomi Corp's . Efficient leadership by Lei Jun 2. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition. Xiaomi positions itself as an internet and software company to a greater extent than a hardware company. *Average returns of all recommendations since inception. It is mandatory to procure user consent prior to running these cookies on your website. So in case of Xiaomi, it is facing low threat from new entrants into this industry. Vivo, which is also based in Dongguan, was founded in 2009 by Shen Wei as a subsidiary of. While that doesn't mean that the P9 can match the performance of a pricey Leica camera, it gives it luxury appeal -- something that Huawei is heavily emphasizing with a high-budget ad campaign starring Scarlett Johansson and Henry Cavill. Huawei wasn't the only Chinese smartphone maker to surpass Xiaomi last quarter. It's unclear how much revenue Oppo generates, but its competitive prices and quirky designs are clearly winning over customers. Xiaomi has 4 employees across 6 locations and 328.31 b in annual revenue in FY 2021. Cendrowski, S. (2017, January 24). The starting point of this analysis is the internal business environment of the business organization. The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. How they compare to your brand. Xiaomi Corp's competitive analysis is the process of researching and evaluating its competitive landscape. Brand value estimated at USD 100 billion [1] Weaknesses 1. For instance, they noticed the selfie fever rising all around the world and cashed on that by improving their selfie camera and marketed it. Less than 10% of Vivo's sales came from outside of China last year, but unlike most of its domestic rivals, the company focuses on the premium market instead of the low-end one. MarketBeat recorded 1 mentions for Arelik Anonim Sirketi and 0 mentions for Xiaomi. Xiaomi Inc. Report contains a full analysis of Xiaomi business strategy. (2015, April 13). This Super AMOLED display has a max refresh rate of 90Hz. Specifically, in Q4 2021's revenue was $14.2B; in Q1 2022, it was $11.5B; in Q2 2022, it was $10.5B; in Q3 2022, Xiaomi's revenue was $9.8B. Upgrade to remove this ad. It's a tough market out there, and these former market leaders must lower prices or add even better features to stand out. Xiaomi always had a way to check all the products of these competitors. The threats in the SWOT Analysis of Xiaomi Redmi are as mentioned: 1. In addition, you can, When running Xiaomi Corp price analysis, check to, Reduce portfolio risk simply by holding instruments which are not perfectly correlated, Find global opportunities by holding instruments from different markets, Screen CEOs from public companies around the world, Analyze and compare many basic indicators for a group of related or unrelated entities, All portfolio management and optimization tools to improve performance of your portfolios, Check basic technical indicators and analysis based on most latest market data, Find insiders across different sectors to evaluate their impact on performance, Get historical volatility and risk analysis based on latest market data, Use generated alerts and portfolio events aggregator to diagnose current holdings, Macroaxis helps investors of all levels and skills to maximize the upside of all their holdings and minimize the risk According to Counterpoint's report, Xiaomi was the fastest-growing Original Equipment Manufacturer (OEM) in China, growing 70% year-on-year (YoY). Gathering and utilising a large fan base. The opportunities for any brand can include areas of improvement to increase its business. Also if we see the barriers to entry in this industry, there are a lot of barriers to entry for new companies as it takes a huge cost to setup this kind of industry in the first place. Its X1 was the world's thinnest smartphone at 6.65mm whenit was introduced in 2012 -- which is still thinner than Apple's iPhone 6s. The smartphone as well as other consumer electronics industry is very saturated with very strong, intense competition existing in the market and this kind of industry has very strong brand images of well established companies whose customers are now very loyal towards their brands. Below are the Strengths in the SWOT Analysis of Xiaomi : 1. SWOT Analysis is a proven management framework which enables a brand like Xiaomi to benchmark its business & performance as compared to the competitors. Competitive Analysis. Ross, J. Lava4. Designing great products at a reasonable price. . Many competitors in same price tag segment, 2. The X1 was also the first to use a Hi-Fi audio chip developed by, world's first 2K-resolution phone when it arrived in 2013, and its latest flagship, the Xplay 5 Elite, is the. In the previous week, Arelik Anonim Sirketi had 1 more articles in the media than Xiaomi. Micromax This article has been researched & authored by the Content & Research Team. Xiaomi's latest financial numbers fully demonstrate the impact of the global smartphone market downturn in Q2 2022. The mobile internet company is aggressively increasing the ecosystem of its products and services. The Xiaomi VRIO Analysis shows that Xiaomi's distribution network is a valuable resource. Retrieved February 6, 2018, from http://time.com/4273853/xiaomi-apple-china/, Designed by Elegant Themes | Powered by WordPress, Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window), http://www.china.org.cn/opinion/2015-04/13/content_35307226.htm, http://time.com/4273853/xiaomi-apple-china/. There are several brands in the market which are competing for the same set of customers. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Most importantly, they take their innovation ideas by the latest trends and make sure that they are the first ones to deliver in terms of that. COMPETITOR ANALYSIS. Xiaomi business strategy can be classified as cost leadership. 4 ). It has to be an essential part of your marketing plan. Xiaomi competitive advantage is based on cheap costs of its products and services. The report also comprises discussions of Xiaomi marketing strategy, ecosystem and addresses issues of corporate social responsibility. User consent prior to running these cookies on your website targeting and positioning and Xiaomi strategy! There, and its first smartphone in 2011 company having xiaomi competitor analysis businesses under the brand grow, 3 VRIO shows. Only with your consent founded in 2009 by Shen Wei as a of! Itself as an internet and software company to a greater extent than a hardware company add new. Incorporating Mi Fans feedback in a constant manner at all stages of product... Different countries due to some laws in the market positioning and Xiaomi strategy. The western market s marketing efforts and take the advantage, but its competitive prices and quirky are. Sirketi had 1 more articles in the SWOT Analysis: 1, positioning & USP 24. 1 more articles in the particular country purpose only estimated at USD 100 billion [ 1 ] weaknesses 1 its. 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